JioStar Secures Hyundai Sponsorship for T20 World Cup
JioStar has signed Hyundai Motor India as a key sponsor for its coverage of the ICC Men’s T20 World Cup, the company announced on Tuesday, strengthening its commercial lineup ahead of the global tournament to be held in the USA and West Indies. The partnership aims to boost brand visibility during one of cricket’s most-watched events.
Hyundai will feature across JioStar’s broadcast and digital platforms, targeting a massive cricket audience. “This association aligns two brands with strong reach and ambition,” a JioStar executive said, calling the World Cup a “perfect stage” for engagement.
A Hyundai spokesperson said the company sees cricket as a powerful connect with young fans, adding, “The T20 World Cup gives us unmatched scale.” Industry experts believe the deal highlights the growing value of sports broadcasting as advertisers chase premium live content.